The term “organic SEO” or “organic search engine optimization” refers to the organic methods and strategies used to obtain high search rankings on search engines like Google, Bing, and Yahoo. The word organic is used to delineate between non-paid methods of SEO and PPC, the paid methods of SEO.
The difference between organic search vs. paid search is simple: it's the cost. While organic search focuses on unpaid rankings in search results, paid search focuses on paid rankings. With organic search, companies use SEO to optimize their site's visibility or rankings in search results. Read more about paid ads